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№ 01The informed way to shop online

Never overpay
by accident.

You're looking at something you want. Penny checks if it's cheaper somewhere else, quietly applies any working coupons at checkout, and lets you know if the price drops. No tabs. No copy-pasting codes. Just a better price.

Add Penny to Chrome → See how it works

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Also available as a Safari extension for Mac & iPhone
Everlane Italian ReWool Cocoon Coat
Everlane
The Italian ReWool® Cocoon Coat, Camel
$348 Listed price
found elsewhere
Quince Italian Wool Cocoon Coat
Quince · 94% similar
Italian Wool Cocoon Coat, Dark Camel
$165 $348 Save $183
№ 02The idea

Retail is designed to be confusing.
Penny isn't.

Most of us have been there. Something in a tab, something similar in three other tabs, not sure which one is actually worth it, eventually just picking one and hoping for the best. Penny cuts through that. It looks at what you're already shopping for and tells you if the same thing exists somewhere cheaper. No lists to manage. No codes to paste. It just runs in the background and shows up when it finds something.

"I built Penny because I got tired of not being able to afford the clothes I actually wanted. I'd end up going in circles trying to find something similar, a bunch of tabs open, decision fatigue, and eventually just buying whatever. I wanted something simple and straightforward so I built it."
Nixxon, Founder of Penny
№ 03Alternatives

See the full market,
not just this page.

When you land on a product page, Penny scans what you're actually looking at: the fabric, the cut, the construction. It checks if the same thing exists elsewhere for less. Not knock-offs. Not random similar items. Things that are genuinely comparable, with a reason for every match.

  • Matched on material, construction, and fit, not just keywords
  • Shows a similarity score so you can judge for yourself
  • Filters out drop-shipped and unreliable sources
Alternatives for "Italian ReWool® Cocoon Coat"
7 matches
Quince
Italian Wool Cocoon Coat, Dark Camel
$165
Save $183
Madewell
Estate Cocoon Coat, Melange Camel
$160
Save $188
Quince
Italian Wool Cocoon Coat, Dark Chocolate
$165
Save $183
№ 04Coupons

Every code,
silently tested.

At checkout, Penny runs through every active coupon it knows for that store and applies whichever one saves you the most. You'll see the total change. You don't do anything. It just happens.

  • Codes sourced from retailers directly, not scraped lists
  • Tested in real time. If it doesn't work, you never see it
  • Works on the retailer's own checkout, nothing re-routed
SPRING25expired
WELCOME10new customers only
FLASH20min order $300
EXTRA15applied
Saved at checkout − $27.30
№ 05Price Drops

A quiet tap on the shoulder
when something drops.

Penny keeps an eye on things you've looked at. When the price drops, you get one Chrome notification with the new price and a link back. That's it. No daily emails. No "deals of the day." Just a nudge when the moment you were waiting for actually arrives.

  • Automatic tracking, no lists to manage
  • One notification per drop, nothing else
  • Watches across retailers, not just the one you saw it on
Price history · Last 60 days
Rowan Coat
price drop $400 $240
¢
Rowan Coat just dropped to $248 You were watching this · 29% below 60-day average
№ 06How it works

Three clicks.
No account.

Step one

Add it to Chrome

Takes about five seconds. No sign-up, no email, no account. Close the tab and forget it is there.

Step two

Shop like you normally would

Browse any of 100+ supported retailers. Penny only shows up when it has actually found something.

Step three

Pay less without thinking about it

Cheaper alternatives when you are deciding. Coupons applied when you are buying. A nudge when something drops. Nothing to manage.

№ 07Works across 100+ retailers, including
Nordstrom· Aritzia· Lululemon· Reformation· Madewell· Anthropologie· ASOS· Free People· Vuori· Alo Yoga· Revolve· Nike· Adidas· Urban Outfitters· Zara

Shop like you
did the research.

Install once. Never overpay again. Free forever, and off by default until you need it.

Add Penny to Chrome →
No account required · Works instantly after install
Also available as a Safari extension

You're on your phone. Penny lives on your laptop. Add it in five seconds when you're back at your desk. We'll remind you.

No account required · Free forever